instituto e

instituto e has teamed up with the Italian Ministry of the Environment, Land and Sea to calculate carbon and water footprints in the life cycle of different products. Follow the blog to read the latest reports from our journey.

Why the TRACES project could be a global game-changer

After we found out about Instituto-e’s amazing TRACES project we were curious to know more about the people behind the project and their motivation. 

Corrado Clini, Italy’s minister for the Environment, Land and Sea explained that so far the project has focused on the social and environmental impacts of textile production, a sector that employs more than 30 million people in developing countries and that has one of the largest carbon and social footprints in the manufacturing industry.

Corrado Clini Oskar Metsavaht

Corrado Clini and Oskar Metsavaht during one of their expeditions

In this project, Italian and Brazilian experts are addressing the complex links between regions with weak economic growth, the environment and working conditions. The project shows us that together, environmental protection and social development should guide economic growth in the developing world.”

Oskar Metsavaht, one of Brazil’s premier fashion designers, the owner of the Osklen brand and founder of Instituto-e sees the TRACES project as a game-changer. “Its originality and relevance prove that being sustainable is a strategic way forward, combining creativity and productivity.”

Metsavaht is deeply convinced of the urgent need to change attitudes and start working for real change on a global and local level.

Oskar Metsavaht, Osklen, Instituto-e, TRACES project

Oskar Metsavaht, owner of the Osklen brand and founder of Instituto-e

“We are running out of time,” he says. “We are living in one of the most important periods of civilization. We are in a moment of transition and it’s up to us to make the choice to preserve instead of destroy human life on Earth.”

Corrado Clini,  Oskar Metsavaht, Martina Hauser, Nina Braga, Renata Koga, Patrícia Vance

The driving force behind instituto-e

Urgent and wise words from two of the driving forces behind the TRACES project! It shows us not only the urgency of adopting new approaches, but also how to find these new paths to sustainable growth!

© 2013  CoolBrands – Around the World in 80 Brands

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Tags: instituto e,institutoe, instituto-e, traces, water traces, imels, osklen, nina braga, oskar metsavaht, corrado clini, martina hauser, meeting martina hauser, calculate CO2, reduce CO2, carbon footprint reduction,  traces, water traces, coolbrands, aroundtheworldin80brands, around the world, e-fabrics, sustainability brazil, sustainable fashion brazil, water carbon footprint, renata koga, reduce carbon footprint, kenzo, e-fabrics project,Minister for the Environment, Land and Sea of Italy

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