instituto e

instituto e has teamed up with the Italian Ministry of the Environment, Land and Sea to calculate carbon and water footprints in the life cycle of different products. Follow the blog to read the latest reports from our journey.

OAT: plant your shoes and make them bloom!

So we all know about fair trade clothing, organic cotton and e-fabrics, but we’d never heard of fully biodegradable shoes that you can bury in the ground after they’re worn out and that will actually shoot leaves and flowers!

But this is exactly what OAT shoes do: Amsterdam-based designer Christiaan Maats has embedded seeds into the tongue of the shoe, so when you bury your old sneakers, a colourful array of wildflowers will sprout out of them!

OAT: plant your shoes and make them bloom!

OAT: plant your shoes and make them bloom!

OAT Shoes is an indie brand with a collection of simple classic high-top, mid-top and low sneakers made of cotton, hemp and degradable plastic. According to their website, the shoes decompose within about six months, but the flowers will start blooming within just a few weeks.

The OAT Shoes project is more than just simple shoe design: through the project, Maats aims to reconcile nature and industry and find a new way forward that will preserve our natural environment but still allow us to make the fashion choices we want.

Check out the designs and read more about the concept for OAT Shoes

© 2013 CoolBrands – Around the World in 80 Brands

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Tags:  CoolBrands Influencers,  Around the World in 80 Brands, Around the World, 80 Brands, Storytelling, CoolBrands, third party storytelling, cool storytelling, shoes that bloom, OAT Shoes, shoes from degradable plastic, Christiaan Maats


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