instituto e has teamed up with the Italian Ministry of the Environment, Land and Sea to calculate carbon and water footprints in the life cycle of different products. Follow the blog to read the latest reports from our journey.
Instituto-e has co-organized an exhibition at Rio’s National Museum of Fine Arts to showcase TRACES, a pioneering eco-monitoring project that tracked and measured the carbon footprint and environmental and social impacts of six products created by the Brazilian fashion brand Osklen. Organized in cooperation with the Italian Ministry of the Environment, Land and Sea (IMELS), the exhibition highlights the potential of sustainable materials, so-called e-fabrics ® such as organic cotton, natural cotton and recycled PET, arapaima leather, eco organic jute and silk.
It also shows other Instituto-e initiatives, such as the replanting of sandbanks on Brazilian beaches, and IMELS projects undertaken under the motto ‘To protect nature is to protect God’s creation’. The exhibition is part of a broader programme to mark World Youth Day 2013, which also features the display of more than 100 masterpieces by artists such as Michelangelo and Caravaggio.
The exhibition will be on show until 13 October, 2013.
© 2013 CoolBrands – Around the World in 80 Brands
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Tags: Storytelling, CoolBrands, Rio’s National Museum of Fine Arts, track environmental impact, TRACES, Water TRACES, instituto-e , institutoe, IMELS, Italian Ministry of Environment, Rio’s National Museum of Fine Arts, e-fabrics, World Youth Day 2013, Michelangelo, Caravaggio, National Museum of Fine Arts, TRACES expo, TRACES exposition, Nina Braga, Martina Hauser, Oskar Metsavaht, Corrado Clini, Renata Koga, Carolina Graciosa